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Improve your SEO with our Simple Tips
We’re all familiar with the concept of search engine optimisation or SEO, however many of us don’t have a clue of the basics. In keeping with our thoroughly generous attitude we’re offering you a few...
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Google+ – Brand pages at last!
So, Google have released Google+ pages, prompting an avalanche of tweets from brands, non-profits and other organisations asking you to “add us to your circles!” It’s been a matter of small frustration...
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Tips for Building a Popular Blog
For many of us our blogs allow us to share new information, add new content and also gain an audience willing to share information about things related to us. However, sometimes just getting clicks is...
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Google Search Plus Your World
Tuesday’s recent well publicised Google+ updates which place the social media site into Google search results, create a brand new way to search the internet. The conventional search against the...
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7 Tips to Enhance your LinkedIn Experience
LinkedIn is the largest professional social media network in the world. However, there are a number of ways in which to get the most from it, which we look at in detail here. Near You – LinkedIn Tips...
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Google Policy Changes
Google’s privacy policy has come into effect and there has been much tweaking and moderating to ensure it has a stronger emphasis on mobile and cross sharing areas. Google is now integrating...
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SEO Myths Debunked
SEO is somewhat like the Freemasons and there seems to be as many falsehoods as there are truths about the subject. Fortunately, many of the weirder ones aren’t true. So, we decided to debunk some of...
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What to Look for in Great Backlinks – SEO Tips
Unless you have some serious on-site structural issues, building backlinks is the focal point of most businesses search engine optimisation strategy. Since the Google Penguin update earlier this year,...
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Study finds Keywords no Longer Relevant
‘Not provided’ has replaced keywords searched in analytics A study from digital marketing software provider, Optify, has found that a privacy setting introduced by Google last year lists referring...
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A Beginner’s Guide to Guest Blogging
As surely everyone knows by now, SEO has become that little bit more difficult since Google decided to change the goalposts with the Penguin and Panda updates. Whilst keywords and meta information...
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The Long-term Pain of the Interflora SEO Penalty
Building links is still the most popular and powerful way to help your site get up the Google Rankings for those keywords. However, things are getting harder and Google’s getting wiser to the dubious...
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How to use Long-Tail Keywords
Some SEO experts may argue that keywords are not as important as they once were, but I think most would agree that they still most definitely have their place, as does keyword research. If you are...
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The Best Blogger Outreach Tools
As we’ve discussed previously, one of the most powerful tools in a marketer’s arsenal right now is guest blogging to help drive traffic and increase engagement. Bearing this in mind, I’ve put together...
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Top 5 SEO Scam Titles
Guaranteed Google top ten?? Not likely! Everybody in the digital marketing space knows there are a huge amount of scammers online, looking to make wild promises to businesses about how they can rank at...
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Searchmetrics study shows keywords devalued by Google
Searchmetrics annual ranking factor finds social to be increasingly important The 2013 ranking study from Searchmetrics has found that the importance of keywords has fallen significantly since 2012,...
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How to Create an Effective Editorial Calendar
Not just for publishers, but for SEO, content & digital marketing These days, for most of us that are involved with digital publishing, in whatever form, it pays to be organised. However, there...
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Social Media Increasingly Important to SEO
Social media and social signals are shown to increasingly have an effect on SEO and it seems that most industry experts believe that this is only set to increase even more-so. Take for instance the...
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4 Simple Factors that Improve Local SEO
For the last couple of years ‘local’ SEO has been something of a buzzword and there has been a significant growth in focus on the area. The rise of mobile search, geo location based apps and a number...
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Making Sense of Google Author Rank
Google is all about content. It effectively separates internet wheat from cyber chaff, making it the search engine of choice for internet users the world over. The importance of achieving a high...
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What is Digital PR and why do it?
PR is often misunderstood, by both individuals and businesses, who don’t necessarily see what the benefits of undertaking public relations activity are, or what they could be. Traditionally, public...
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